CHULA SEAFOOD
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Learn more about our story by listening here:
Taste of AZ x Chula Podcast
Arizona Highways x Chula Podcast

About Chula Seafood

Established in San Diego, CA by the Heflin Family in 2009, Chula Seafood is a family owned + operated fishery that purveys high quality, fresh fish from the Pacific Coast. The boat, CHULA, specializes in harpoon-caught & deep-set buoy Swordfish in addition to species off the California Coast. After years of commercial fishing, the family decided to take the plunge into wholesale distribution in California, delivering fresh, Chula caught fish.

FV Chula is docked in Point Loma, CA and this is also where Chula Seafood Wholesale is located. Off-loading directly from our boat to local California restaurants and other distributors. Because of years of commercial fishing and close relationships with the local fisherman, we are able to supply the best of the best. 

In August of 2015, the family recognized the need for fresh fish in the desert and began delivering straight from the boat to Arizona. This led to the opening of our first fish market and restaurant, located in South Scottsdale and another slated to open late Fall 2018 in Phoenix. Chula Seafood is dedicated to purveying the highest quality product with matching customer service. 

Sustainable Fishing 

FV CHULA has been using the harpoon technique to harvest Swordfish in Southern California since 2009. 

FV CHULA is also one of very few boats in Southern CA to be certified to fish using the Deep Set Buoy Gear technique, which is considered to be one of the most sustainable forms of fishing as lines are dropped below the turtle layer and fish are brought to the surface alive. The by-catch, if any, is opah and thresher shark. 

Fresh fish in Arizona? How?

A reoccurring question answered: The family was raised in AZ and once the children were grown, southern California was the new residence and the birth of Chula Seafood. Jim Heflin, who started it all, runs the California division and his son Jon, whom resides in Phoenix, operates Arizona. 

The Boat 

Our custom designed 68 Hoquiam harpoon boat was built in 2009 by Little Hoquiam Shipyard in Hoquiam, WA. ​

When she isn't out fishing, you can find the F/V CHULA docked at our homestead in Point Loma. 

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CHULA GRAYHAWK LOCATION

Chula Scottsdale LOCATION

CHULA UPTOWN LOCATION 


GRAYHAWK FISH MARKET & RESTAURANT 
ORDER ONLINE 
Fish Market open at 10. Kitchen open at 11.

OPEN DAILY SUN-THU 10am-8pm
FRI + SAT 10am-9pm
480.597.9125 MENU 
20581 N HAYDEN RD #100 SCOTTSDALE 85255  - NORTH SCOTTSDALE

SOUTH SCOTTSDALE FISH MARKET & RESTAURANT 
ORDER ONLINE

OPEN DAILY 10AM-6PM
480.621.5121 MENU

8015 E ROOSEVELT ST SCOTTSDALE 85257

PHOENIX FISH MARKET & RESTAURANT
ORDER ONLINE

Fish Market open at 10. Kitchen open at 11.
OPEN DAILY SUN-THU 10am-8pm
FRI + SAT 10am-9pm
602.354.3599 MENU 
100 E CAMELBACK RD #172 PHOENIX 85012


ARIZONA WHOLESALE CLICK HERE

SAN DIEGO WHOLESALE DIRECT:
OPEN M-SAT 7:30AM-12:30PM 619.820.5140 HERE 4904 N HARBOR DR, SAN DIEGO, CA 92106  

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Proud Members of the Point Loma Commercial Fishing Alliance
  • Home
  • FISH LIST
  • RECIPES
  • ARIZONA
    • PASSOVER DINNER
    • EASTER
    • GRAYHAWK - NORTH SCOTTSDALE >
      • GRAYHAWK RESTAURANT AND MARKET
      • SUSHI CLASS
    • SOUTH SCOTTSDALE >
      • SCOTTSDALE MARKET AND RESTAURANT
    • PHOENIX >
      • PHOENIX RESTAURANT AND MARKET
    • ARIZONA FISH FAM
    • CHULA DELIVERY
  • SAN DIEGO
    • SAN DIEGO FISH FAM
  • CATERING
  • SHOP
    • HATS + MERCH
    • GIFT CARDS
    • PHOENIX COOKS - Chef Signed Limited Edition
  • ABOUT
  • WHOLESALE
    • WHOLESALE ORDERS
  • CAREERS
  • CONTACT US