Learn more about our story by listening here:
About Chula Seafood
Established in San Diego, CA by the Heflin Family in 2009, Chula Seafood is a family owned + operated fishery that purveys high quality, fresh fish from the Pacific Coast. The boat, CHULA, specializes in harpoon-caught & deep-set buoy Swordfish in addition to species off the California Coast. After years of commercial fishing, the family decided to take the plunge into wholesale distribution in California, delivering fresh, Chula caught fish.
FV Chula is docked in Point Loma, CA and this is also where Chula Seafood Wholesale is located. Off-loading directly from our boat to local California restaurants and other distributors. Because of years of commercial fishing and close relationships with the local fisherman, we are able to supply the best of the best.
In August of 2015, the family recognized the need for fresh fish in the desert and began delivering straight from the boat to Arizona. This led to the opening of our first fish market and restaurant, located in South Scottsdale and another slated to open late Fall 2018 in Phoenix. Chula Seafood is dedicated to purveying the highest quality product with matching customer service.
FV Chula is docked in Point Loma, CA and this is also where Chula Seafood Wholesale is located. Off-loading directly from our boat to local California restaurants and other distributors. Because of years of commercial fishing and close relationships with the local fisherman, we are able to supply the best of the best.
In August of 2015, the family recognized the need for fresh fish in the desert and began delivering straight from the boat to Arizona. This led to the opening of our first fish market and restaurant, located in South Scottsdale and another slated to open late Fall 2018 in Phoenix. Chula Seafood is dedicated to purveying the highest quality product with matching customer service.
Sustainable Fishing
FV CHULA has been using the harpoon technique to harvest Swordfish in Southern California since 2009.
FV CHULA is also one of very few boats in Southern CA to be certified to fish using the Deep Set Buoy Gear technique, which is considered to be one of the most sustainable forms of fishing as lines are dropped below the turtle layer and fish are brought to the surface alive. The by-catch, if any, is opah and thresher shark. |
Fresh fish in Arizona? How?
A reoccurring question answered: The family was raised in AZ and once the children were grown, southern California was the new residence and the birth of Chula Seafood. Jim Heflin, who started it all, runs the California division and his son Jon, whom resides in Phoenix, operates Arizona.
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The Boat
Our custom designed 68 Hoquiam harpoon boat was built in 2009 by Little Hoquiam Shipyard in Hoquiam, WA.
When she isn't out fishing, you can find the F/V CHULA docked at our homestead in Point Loma. |
